"STEAL LIKE AN ARTIST" A phrase this clothing brand was built on. Reflecting society through cloth, here at DAMM we challenge the standard and clutch on to the idea of stealing from the world to make it our own.
DAMM was founded by long time friends and Ohio natives turned business partners Daniel Felix and Jelani Simmons in 2023. Prior to forming DAMM both the two were mainly focused on achieving long dreamt goals of playing professional basketball after school. In the summer of 2023 Jelani would graduate from college after a stellar senior season and be offered multiple professional contracts and eventually signing in Skopje, Macedonia.
Daniel ending his junior year and entering his senior year of college was on similar paths with Jelani and as a collegiate athlete was entering a time where life was beginning to have new goals and expectations from other than just sports. Talking one afternoon, the idea was proposed to start a clothing line. After juggling up the pros and cons the only cons the two could think of worth stopping them was the price to start.
Luckily, this problem was solved by a moneyline bet of Iowa over South Carolina in the Women's NCAA March Madness tournament. Daniel and Jelani bet that the talent of Caitlin Clark would be enough to carry Iowa to a win. That bet ended up delivering, earning the two founders the money to get the beginning stages of DAMM's production started.